who is wilber?

Technology with a Heartbeat

Wilber is a nonprofit building technology and community to end sexual exploitation by transforming the demand — one man at a time.

Technology with a heartbeat. A vision of victory over exploitation.

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Our Story

Wilber began with a conviction: the fight against trafficking will never be won unless we confront the demand. Too often, men have been overlooked in anti-trafficking work — even though nearly all buyers are men.

What started as a simple experiment (buyerresist.ca) became a breakthrough. We saw firsthand that when men are met with compassion, change is possible. From there, we built AI tools, grew partnerships, and launched a movement to transform men and end exploitation at its root.

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Recognition

Hacker’s Choice
Gloo Hackathon

Recognized for innovation in demand-side interventions

Our People

Behind Wilber is a team of technologists, advocates, and volunteers united around one mission: ending sexual exploitation by transforming men.

Leadership

Nonprofit and tech leaders with years of experience in innovation and justice.

Brian Rae
Executive Director

Brian Rae grew up in North Africa, where he developed a deep passion for justice that first led him into law. Early in his career, he recognized a deeper personal calling: pursuing change by combatting exploitation through innovative technology. Following that conviction, Brian set aside his legal career to lead Wilber, a nonprofit dedicated to eliminating the demand for sexual exploitation. At the core of Wilber’s mission is an AI-powered chatbot that intercepts men attempting to buy sex online and guides them toward recovery and freedom from sexual addiction and brokenness.

Christopher Balcells
Director of Technology

Christopher leads the technology team at Wilber. He graduated university as an engineer and worked in hardware at a big Silicon Valley company for six years. After leaving, he co-founded a small startup and worked as a consultant. He met Brian at a hackathon in 2021, began to volunteer with Wilber and joined the team full-time in 2024. His passion for this work comes through personal experience. For 12 years of his life he was addicted to pornography and he spent several years addicted to sex and alcohol. Jesus set him free and brought him into His kingdom.

Dina Unger
Operations Manager

Dina has worked in counter trafficking for over 20 years and is also a survivor of trafficking herself. She believes ending demand is essential to ending exploitation in all its forms and focuses some of her work on the reality that human beings are not for sale. Dina holds a deep conviction in the inherent value of men and sees them, when living in healthy ways, as the greatest force to end trafficking because without demand there is no supply.

Our Vision

We believe in a future where no human is ever bought, sold, or exploited.

Our Progress

  • Thousands of direct conversations with men at the point of intent
  • Recognition at global hackathons and innovation challenges
  • Strategic partnerships with leading anti-trafficking organizations

Looking Ahead

  • 2025: Launch Impact Measurement Framework to track real transformation in men’s lives
  • 2026+: Expand AI-driven engagement tenfold, scaling reach across the globe
  • Beyond: From disruption → transformation — not only stopping demand, but raising up men who live with dignity, responsibility, and love

The Big Picture

Ending trafficking isn’t just about stopping something destructive — it’s about building something better. True freedom is available, but it's found in an unexpected place: when power is used not to exploit, but to serve and sacrifice for the Other.

Join the Fight

Want to collaborate, invite us to speak, or learn more? We’d love to hear from you.

Support the Mission